Image preview: Display Your Photos Within a Professional Advert

Display Your Photos Within a Professional Advert

This tutorial will teach you how to create your own polaroids and use them to display your photos in a creative, professional manner.

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Final Image

This is the final image that we’ll be creating:

polaroidfinal Display Your Photos Within a Professional Advert

Step 1

Open up a new document, 600X600px and fill it with 969696 (medium gray).

polaroid1 Display Your Photos Within a Professional Advert

Step 2

Create a new layer called ‘polaroid’. Now use your rectangular marquee tool to create a perfect square (do this by dragging outwards and holding shift at the same time). Fill your square selection with white. Then go to select>modify>contract and contract your selection by 10px. Fill this selection with D6D6D6 (light gray). Then select the bottom of your image (the bottom white edge of your polaroid) and use the transform>scale tool to drag it downwards and increase it’s height. You want to ideally make this bottom section about 3 times its original height.

polaroid2 Display Your Photos Within a Professional Advert

Step 3

Now duplicate your polaroid layer and move the duplicate behind the original. Select the image using the magic wand and fill it with 9C9C9C (medium gray). Then use your cursors to move the shape 1px down and 1px left. Then duplicate this layer and move the duplicate underneath it. Select the shape and fill it with 646464 (dark gray). Move this 1px down and 1px to the left also. The result of this is a subtle drop shadow. Now merge your polaroid layer down with your two shadow layers.

polaroid3 Display Your Photos Within a Professional Advert

Step 4

Now with your merged polaroid layer selected go to edit>transform>rotate and rotate it -30 degrees. Then go to edit>transform>distort and play around with your image until it looks something like the image below. Then finally go to edit>transform>perspective and squeeze the top/bottom right corners together very slightly to create a subtle perspective.

polaroid4 Display Your Photos Within a Professional Advert

polaroid4b Display Your Photos Within a Professional Advert

Step 5

Now go to edit>transform>scale and resize your duplicate layer to 98% width and 98% height of the original. Also rotate it by -4 degrees in the same options bar. Move the image down by about 7px.

polaroid5a Display Your Photos Within a Professional Advert

polaroid5b Display Your Photos Within a Professional Advert

Step 6

Now keep repeating this technique, being careful to put each duplicated layer beneath the layer from which it was duplicated. Also remember to resize the new images to 98% of their original height and width. Play with rotations and distance to move each polaroid down until you’re happy with the results. Do this around 10-15 times until you have something that looks good, then merge all of your duplicate polaroid layers together, leaving the original polaroid image untouched.

polaroid6a Display Your Photos Within a Professional Advert

Step 7

Now duplicate your merged layer and move this below the original. Move it down so that it appears to be a continuation of the multiple polaroids above it. Repeat this several times until you have a stack of polaroids, then merge all of the duplicated layers, again leaving the single, original polaroid in tact.

polaroid7 Display Your Photos Within a Professional Advert

Step 8

Now with your merged layer selected go to edit>transform>distort and pull together the bottom two corners of your image, just enough to create a subtle perspective. This will leave a slightly peice of the 2nd to top polaroid sticking out at the far corner, so to get rid of this (it’s not physically possible as the opposite corner also extends past the top polaroid), simply grab your lasso tool, select it, and delete it.

polaroid8a Display Your Photos Within a Professional Advert

polaroid8b Display Your Photos Within a Professional Advert

Step 9

Paste in an image that you want to use for your top polaroid, making sure that it is square (I cut mine out using the rectangle marquee, whilst holding shift to create a perfect square selection). If you remember for the top polaroid we rotated it to a -30 degree angle and used the distort tool to alter it’s shape. Simply apply these same steps to the photo, taking care to accurate fit each corner of the photo to the inner corner of the polaroid image. If you can’t fit it exactly, then hide your photo layer, use the magic wand tool to select the inner square of the polaroid image, invert the selection, select your photo layer and hit delete. This way you will delete the edges of the photo that overlap the inner area of the polaroid.

polaroid9a Display Your Photos Within a Professional Advert

polaroid9b Display Your Photos Within a Professional Advert

polaroid9c Display Your Photos Within a Professional Advert

Step 10

Use your line tool to apply dark gray lines to the furthers sides of the photo on a new layer called ‘polaroid lines’. This will create a 1px shadow, giving your image subtle depth.

polaroid10 Display Your Photos Within a Professional Advert

Step 11

Now select your stack of polaroids layer and click somewhere around it using the magic wand tool. Go to select>inverse to invert your selection and select the stack of polaroids. Then create a new layer and fill the selection with a gradient ranging from black at the bottom to transparent at the top. Reduce the opacity of this layer to 40%. You now have a shadow, giving your stack of polaroids slightly more depth.

polaroid11a Display Your Photos Within a Professional Advert

polaroid11b Display Your Photos Within a Professional Advert

Step 12

Now repeat this same technique, but drag a gradient across the top polaroid, and reduce it’s opacity to 17%. Use the lasso selection tool to clean up the untidy edge that is left from this technique.

polaroid12a Display Your Photos Within a Professional Advert

polaroid12b Display Your Photos Within a Professional Advert

Step 13

Now create a new layer above your polaroid stack layer and use a small, soft, black brush set to 14% opacity to brush in some areas where shadows are needed. Try to look out for areas where polaroids are likely to cast a shadow on those beneath them, possibly from jutting out or covering up others. The images below show the before/after effects of this technique.

polaroid13a Display Your Photos Within a Professional Advert

polaroid13b Display Your Photos Within a Professional Advert

Step 14

Paste in an wood texture photo onto a new layer below all of your polaroid layers. Go to edit>transform>skew and skew the image until it has a somewhat similar perspective to the polaroids. Then desaturate the image, up it’s contrast by 70 and reduce the layer opacity to 8%. Then go to edit>transform>scale and widen the image so that it spans all the way across. Finally go to layer>add layer mask>reveal all and drag a black-transparent gradient upwards to fade out the top of your wood texture.

polaroid14a Display Your Photos Within a Professional Advert

polaroid14b Display Your Photos Within a Professional Advert

polaroid14c Display Your Photos Within a Professional Advert

Step 15

Now create a new layer above your wood texture layer and drag a radial gradient outwards, ranging from white to transparent. Then reduce this new layer’s opacity to 50% to create a subtle background gradient. Then create a new layer and create a smaller radial gradient ranging from the center of your larger radial gradient to create a nice looking light spot. Reduce this layer’s opacity to 60%.

polaroid15 Display Your Photos Within a Professional Advert

Step 16

Now select your top polaroid layer and duplicate it. Resize your duplicate layer and move it to be level with the bottom of your polaroid stack. You will need to use distort to make your polaroid fit the perspective and wood texture surface that you have created. Duplicate this new layer 3 more times to create a variety of polaroids, each which will need to be rotated/distorted to fit nicely together.

polaroid16 Display Your Photos Within a Professional Advert

Step 17

Now open up some more square photos or images and paste them over your new polaroids, fitting them perfectly using edit>transform>distort.

polaroid17 Display Your Photos Within a Professional Advert

Step 18

Now use your line tool to draw in some black lines where the polaroids overlap. This will define them better as well as create a shadow where the objects overlap. I reduced the layer opacity to 30% to reduce the harshness of the black.

polaroid18 Display Your Photos Within a Professional Advert

Step 19

Now I add some text (Helvetica Neue, 25 Ultra Light), and give the text a nice gradient background using my rectangular marquee tool and linear gradient tool.

Step 20

Now use your path tool to make a curved line ranging across your image on a new layer. Then move this layer below your polaroid layers but above your background layer, and with a white, 1px brush selected right click on the path and click stroke path. Delete the path and you are left with a nice right line. Then apply the outer glow settings shown below and duplicate your glowing line layer multiple times, each time moving the duplicate 5px down. Finally, we want to merge all of these glowing line layers, but if we simply merge down then the outer glow effect gets multiplied and becomes too intense. Instead, we must hide the glow effect on all layers but the original, and then merge down, meaning that the line layers will only have the outer glow applied once. Then reduce the layer opacity of this merged layer to 40%. You can see the effect of this below:

polaroid20a Display Your Photos Within a Professional Advert

polaroid20b Display Your Photos Within a Professional Advert

polaroid20c Display Your Photos Within a Professional Advert

polaroid20d Display Your Photos Within a Professional Advert

And we’re done!

You can see the final image below. I really hope that you enjoyed this tutorial and I would love to hear your thoughts on it.

polaroidfinal Display Your Photos Within a Professional Advert

About the Author: Tom is the founder of PSDFAN. He loves writing tutorials, learning more about design and interacting with the community. On a more interesting note he can also play guitar hero drunk with his teeth.

25 Awesome Comments: Leave Your Comment

  1. beets 29th July 2008

    awesome man – when i first glanced at it i thought it was 3d :D

  2. User GravatarTom 29th July 2008

    Thanks beets! I was kinda going for that sort of effect :)

  3. beets 29th July 2008

    I think one thing I really like about your tutorials is how you’re constantly doing stuff in Photoshop that people usually open Illustrator for – like the lines in the background on this, the background on the soccer field, and the sunburst on the “crazy is back” tutorial. Illustrator definatly has it’s advantages, but I think a lot of people new to the graphics world can’t afford (or aren’t ready to invest in) both packages. I know several people who fall into those categories, and have pointed all of them here as a learning tool.

  4. User GravatarTom 29th July 2008

    Thanks again Beets :) I personally don’t have Illustrator, and think that it’s definitely important to learn how to cope using Photoshop alone. I’d love to get any suggestions for tuts from you that involves this kind of thing.

  5. User GravatarLennart 31st July 2008

    Woah that’s nice. But I don’t like the polaroids on the ground. They are to small.

  6. User GravatarTom 31st July 2008

    Thanks Lennart, I agree with you about the polaroids on the ground. Thanks for pointing that out :)

  7. twopo 1st August 2008

    Great tutorial as usual. Thanks

  8. User GravatarTom 1st August 2008

    Cheers twopo, I’m glad you enjoyed it.

  9. User Gravatarnitos 3rd August 2008

    wow… nice

  10. User GravatarTom 4th August 2008

    Thanks Nitos!

  11. User GravatarRaj 4th August 2008

    very nice tutorial Tom :) Thanx a lot!

  12. User GravatarTom 4th August 2008

    I’m glad that you enjoyed it :)

  13. only war 4th August 2008

    thanks Tom

  14. User GravatarTom 4th August 2008

    No problem :) I hope that you’ll check out my other tuts.

  15. Jseen 6th August 2008

    Really great tutorial. In fact one of the best out there.
    But what I think is different about this tutorial is that, you made it in a really easy way.
    Keep it up. Looking more great post like this in the future.

  16. User GravatarTom 6th August 2008

    Thanks Jseen, I’m realy glad that you enjoyed the tut. I hope that you’ll check out some of my older as well as future tutorials.

  17. User Gravatarmanchit 8th August 2008

    awesome .very neatly done.
    I am considering this for my hoarding outside my minilab studio.

  18. User GravatarTom 8th August 2008

    Thanks Manchit, I’d love to see your outcome :)

  19. rookie artist 10th August 2008

    Tom, you’ve doing all these? All of the photoshop?
    Can I request?

  20. User GravatarTom 10th August 2008

    Hey Rookie Artist. Yep I currently write all tutorials here.

  21. User GravatarCrystal Humphrey 19th August 2008

    I honestly liked reading your blog post – thank you for the share!

  22. User GravatarTom 19th August 2008

    Thanks Crystal, I’m glad you enjoyed this one.

  23. Gasst 12th September 2008

    Tom,
    What I also love is how you reply to all the comments left on your tutorials…
    It shows a big deal of commitment and that’s very good!

    Cheers and keep up the good work,

    G.

  24. User GravatarTom 12th September 2008

    Thanks Gasst, I appreciate the support, and the great community here really makes replying to all my comments worthwhile. I hope that you’ll stick around and drop a comment when you feel like it :)

  25. SiFiMan 27th December 2008

    Great Work Buddy!!!

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