Quality content for Photoshop fans everywhere!

Week 8: Cachaca Wruck

Cachaca Wruck offers a series of beverages and has a firm history within the industry:

Cachaca Wruck.

In the space of 5 minutes I can identify some of the key strengths and weaknesses of this design, and sketch out a mockup.

STRENGTHS:

• Prominent company logo and crest image
• The basic layout structure is fine, but visually there are problems
• Limited, concise navigation

WEAKNESSES:

• The design feels very dated, and visually it’s unappealing
• The black background doesn’t fit well with the overall design and distracts the users eye
• The homepage doesn’t really offer any content, it needs some information to draw people further in!
• I found it difficult to gauge what the site was about from the visuals, it needs to put more prominence on it’s products/services

My Redesign

As always, I was limited by the 30 minute time-frame, but I tried to improve upon several of Motel Cisne’s features, adding a few design flourishes and a clearer layout that promoted content over wasted space:

WHAT I TRIED TO DO:

• Update the site, trying to make it feel less dated
• Give the homepage great product placement, instantly selling what the company does.
• Put some actual information on the homepage to tell me what the company is all about.
• Integrate subtle design elements into the page (such as the background design) in order to make it seem more professional
• Combined historic images of the old workers/founder in order to lend a personal touch to the site.

Comparing the 2 Designs:

Here is a quick comparison between the original design and my 30 minute redesign. Sure, my design could be more polished, but I believe that a lot of the basic elements have been improved upon, creating a more pleasant browsing experience.

How and Why To Enter Redesign Saturdays

You can have the chance to have your website redesigned in next weeks post. All you need to do is leave a comment to this post with your website address and why you think it needs a redesign.

The Benefits of Getting Your Site Redesigned Include:

• Most obviously – a FREE redesign job!
• Your website gets exposure to PSDFAN’s thousands of readers
• You understand how to improve your website. This isn’t just a redesign, it’s a lesson in design.
• You will get emailed the .psd of your redesign and can do whatever you want with it!

So please, leave a comment today for a chance to have your website redesigned next week!